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Kevin N Submitted: 2017.05.08

Mike, Thanks for asking, I’m very happy with the Morrow cables so far. My system consists of a Wyred4Sound preamp, PrimaLuna Amp, Marantz Digital Front end, VPI/Ortofon turntable, and Harbeth speakers. I think what I like best about the cables is they finally let me see into the differences between vinyl, redbook, and DSD recordings. They all sounded somewhat like ‘soup’ until the Morrow cables were introduced. I listen to a lot of classical, and the Morrow cables seem to get the string tone right, where other cables didn't.

Kevin N

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Clifford Barry Submitted: 2017.04.18

Hi Mike! Got the MAP4 power cable and of course had to unpack it and plug it in. I tried it on my new tube DAC and my amp and I think it makes a bigger difference on my DAC. Perhaps it's because it's improving the source. Anyhow, it's terrific! Cleans up the sound, more details, more open and alive and it's not yet broken in. Now that my equipment is warmed up, it's blowing my mind! Is the expression "Oh My God!" Acceptable? Cliff

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Philip S Submitted: 2016.08.01

I just wanted to let you know how pleased I am with my new MAP2 power cord. I replaced the Naim stock power cord on my Naim NDX with the MAP2, and I have to say that there was a noticeable improvement in the sound. Although "blows me away" in audiophileze generally means that you can hear a difference, the MAP2 definitely and definitively improved the sound. In particular, I immediately noticed a wider soundstage as well as a more detailed positioning of instruments. It really fits into my system well. Improvements in sound at this level are always difficult to quantify, but I would have to say that using the MAP2 power cord has improved the sound by 10% at least. So for a minor investment, it is a pretty good bang for the buck considering the thousands I have invested in equipment!

My system: Plinius SA100 Mk III power amp, Naim NDX, Focal Diablo Utopia speakers, Cardas Golden Cross speaker wire, Plinius M12 preamp.

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Pandy B Submitted: 2016.07.15

Hi Mike, A few words… have 220 hours on the Anniversary PC. A bit better in every category than my current cord. Can tell it’s a real winner!

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Don Baker Submitted: 2015.12.07

Hi Mike,

I am listening to my system with my latest purchases from Morrow Audio - 2 Elite Reference and 2 MAP4 Grand Reference Power cables.

To say that my system was taken to the next level is truly an understatement! As with my other Morrow upgrades the soundstage is clearly deeper and wider. I am hearing new sounds from music which I have listened to over several decades. I was contemplating the purchase of a subwoofer but that is clearly not necessary since I added my new power cables.

What I really so appreciate is that I am listening to my preamp at about 1/8th of it's volume setting and the bass is tickling my toes! I am not a huge fan of a lot of volume in order to hear the intricacies, lyrics, dynamics and or image stability of the music - your cables give me that option.

Bottom-line - my speakers have totally disappeared and the musicality of the source music seems to just emanate out of the air.

Clearly, I have been caught in the vortex of buying Morrow Audio cables since around 2009 and am totally satisfied. Your upgrade policy has allowed me to go from my original purchase of MA1 interconnects to the Elite Reference series of interconnects and power cables at a minimal cost!

Mike, you are an audiophile's best friend...thanks for all you and your staff have done to increase my listening pleasure.

I tell my friends and even other sellers of audio equipment that they should try your cables - just cannot beat the sound or sound/value ratio.

Sincerely,

Don Baker

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Tracy Harbur Submitted: 2015.09.17

The Elite Power cable is now on a tube pre-amp that is regarded as "Class A" in both Absolute Sound and Stereophile and other regarded sources. It replaced a cord also regarded as "Class A". The prices are very similar, Meaning to my reference relatively expensive. I have replaced my source components I.C.'s with Morrow Elites so the pre-amp was the choice for the cord. I am obviously pleased with the Morrow I.C.'s and what they offer so these comments are to be on the power cord as much as possible.

Upon the cable switch it was obvious that something favorable had occurred. What was previously a reference quality pre-amp has now climbed upward a few steps. The previous cord while seemingly performing all its tasks in an exemplary manner was now being outperformed by the Elite power cord. Everything good just became more. It was all better....... and it was all great before. While the previous cord delivered the sound it had also acted as a sonic "equalizer" and buffer unbeknownst to me. The Elite let the pre-amp open up a good deal more in all the areas for which it was auditioned and purchased. It was like getting a bonus for something I did not know existed.

Here is where a letter usually states selections on a record/CD that are supposed to support auditory revelations of a cable addition to a system. And here I will not. All I can do is close my eyes and open my ears and smile in amazement. It is complete.

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Duong Hong Son

I bought some MAP4 cable for my friends and my system, all are happy with the huge change especially when the cable plug to the CD player.

Thanks and best regards, Duong Hong Son

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Adam C

"I have always been a audio enthusiast and very much drawn to the world of music. The search for the perfect system as you well know can be very addicting and always ''very expensive'' if you are not careful or wise.

My first purchase with you started out with MAP4 grand reference for my class A pre amp. Fortunately that is how it all started with Morrow Audio products. Compared to others, this was a cheaper option for power cables as some I tested were over a grand.

With the MAP4, I noticed a difference right away right out of the box. More soundstage, layered image and clarity were just the beginning of my new listening experience. Thinking it might be just a ruse I did the predicable by swapping back in the factory power cord for a time. Like many of your clients this only resulted in disappointment in my system. Your MAP4 has not moved in 3 months and set the bench mark for my other component power needs." Adam C

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Bryan Barron

Here's my overdue testimonial on your cables:

In January 2013, I stumbled upon the unassuming Morrow Audio display while attending a high-end audio show in Las Vegas. I hadn't heard of the brand before, and had Mike Morrow not been so open and friendly, I probably wouldn't have bothered to find out more. I mean, to me, they were just one more cable company in a very crowded field, and I had cables I was perfectly happy with...or so I thought!

Upon returning home with a stack of brochures and such from the show, I decided to order a digital cable from Morrow, which led to ordering a power cord, which led to ordering MORE power cords (all MAP-4s, they're truly fantastic) and finally some interconnects for my Rega Saturn CD player. Every purchase from Morrow has resulted in notable improvement in my system's sonics. These cables replaced various models from Transparent, Audioquest, and Nordost--cables that cost me a pretty penny, I might add! From first listen, Morrow beat them all, even though the cables only had the 5-day breakin service before being shipped to me.

Although I consider myself an audiophile, I don't like using a lot of audiophile-speak as it always seems to sound snooty. I just want to enjoy the music, not over-analyze it. And that's what Morrow cables allow me to do, every time. I prefer a warmer yet detailed sound that really gets one deeper involved in the music itself. Morrow cables allow for that, and so much more. The sound they produce is so wonderfully pure and detailed, I've not heard another cable come close--even when I've sat through demos of "dream systems" at my local hi-fi dealer. After a stressful day at work, nothing helps more than retreating to my "man-cave" and listening to a favorite album or track...it's never fatiguing, instead always uplifting and involving in the most wonderful way.

I don't know how they do it, but Mike and his team produce a remarkable product for a fair price, and they're a pleasure to deal with. I am a customer for life, because I have heard (and continue to hear) the utterly remarkable, often breathtaking difference these cables make. They have enriched my enjoyment of music (everything from The Beatles to Lionel Hampton) unlike any other component, speaker, accessory, or other "tweak" I've tried. Thank you, Mike and team, for everything you do that brings your customers closer to the music they love. Bryan Barron

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Kevin

"I wanted to take a minute to provide some feedback concerning your MA6 Interconnects, SP6 Speaker Cables, and your MAP3 Reference Power Cords. All of these models have greatly enhanced my audio system. I was using top of the line and high cost Nordost and Kimber products before and after replacing them with your products, I can say that the quality and performance of sound across the spectrum was definitely elevated. I describe the sound as simply elegant. Your products are reasonably priced; I would say a bang for the buck, just what is needed in the audio world today. Highly recommended." Kevin - Louisville

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Ken

"Mike, The MAP3 was everything I hoped that it would be. It was fabulous out of the box and I know that it will only get better after the full break-in. Ray Charles is fantastic. Thanks! You will hear from me again." Ken

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Jose

"Got the power cord today and I must say, they do wonders on my JL Audio sub. Bass is quicker and more natural. Definitely less boomy/bloated that I was used to hearing. Just thought you'd like to know. Thanks, Jose."

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Ed

"The MAP3 on this system (mentioned earlier on the McIntosh C41 preamp) is really, really astonishing in its revelation of detail up and down the spectrum and its exactitude without being clinical in the higher notes and percussion.

The MAP3 is exceptional with percussion of all types: very quick and clean. Something I have experienced before, but not to this degree, is not only are the point sources very clean and well-articulated and very musical, not only is the sound stage very open extending beyond the physical speakers, but the vertical stratification and layering of the instrumentation and voices is really quite remarkable without over-playing its hand.

On this system the MAP3 is truly letting the Tannoys breathe and form the music and its phenomena effortlessly. I have never heard the Tannoys present music this way. I am literally hearing some recordings for the first time." Ed

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Bill Gawarkiewicz

"I recently replaced the original power cords on my 20 year old McIntoch pre & power amps. MAP1 for the pre & MAP2 for the power. The improvement was amazing, the vocals are much more open & clear. Acoustic guitars & piano sound much more natural. Well worth the price!!"

Bill Gawarkiewicz

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Efren Sotelo

"My other Morrow cables and MAP2 power cord: It was a supreme and excellent sound experience after installation. The sound is so detailed and clear. Bass extension is deeper, more air and resolution on the treble. Midrange detail is clear and lyric comprehension improved...highly recommended!" Efren sotelo, american canyon ca.

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Bob

"I recently replaced the stock AC power cables on my CD player and amplifiers with the Morrow MAP2 AC power cables. The result is better bass, punchier dynamics and a more natural and realistic sound to the music. Mike, your reasonably priced power cables and your cable audition policy offer a very attractive way for people to hear with their own ears the benefits of upgrading their AC power cords. At this price, it's a no-brainer!" Bob

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Anonymous

"I replaced my Acoustic Zen power cords for both amp and CD player with the Morrow cords. Not at all disappointed, not in any way whatsoever, and I enjoy that they don't look so intimidating."

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M Condon

"Hi Mike, just a note to say the MAP2's are broken in and are definitely an upgrade over the old Monsters. Better extension at both ends and improved clarity in the mids. One note however is that they are ruthless (can't think of another word) of poorly recorder voices - and many concert DVD's have this problem. Not a negitive, just my experience. Thanks for your help. Maybe some day I'll look into your power cords for my YBA Passion integrated." M Condon

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John

"I recently purchased the MAP2 power cord to replace some well known high end power cords on my Sheng Ya (Vincent) 300 wpc, class A monoblock power amps. Since their installation my system has never had blacker backgrounds nor greater tonal purity and sonic realism. These cords are superlative performers and represent equally impressive value." John

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John Darko

Two years ago, Bryan Fletcher (distributor of Audio Note UK in this part of the world) stopped by DAR HQ with a power cable for me to try out. He wanted to challenge my then assertion that such tomfoolery (my word, not his) made little or no difference to budget equipment. He wanted me to hear with my own ears – I dug his pragmatic approach. I’d invited an audiophile buddy over to play second confirm/deny. The power cable in question retailed for a cool $2500.

After playing switcheroo on Earle Weston’s thousand dollar Troubadour for only an hour, both my second opinion and I were chowing down on humble pie. Fletcher’s cable made a noticeable improvement to clarity and micro-dynamics. Still, a $2.5k cable on a $1k amplifier made no sense. This wire was for Kondo or dCS owners; where it would comprise a much smaller percentage of the pairing hardware’s sticker price.

If you were about to buy a thousand dollar amplifier or DAC, you probably wouldn’t drop an additional two and half thousand on its power cable – you’d just buy a better amplifier or DAC.

Godwin’s Law: "As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1."

I don’t review cables. There are always those guys who live to dump comment after comment about how they make zero difference despite – and here’s the kicker – never having heard the cable in question. And if they’re not kicking you for espousing the virtues of naked emperors, they’ll be bashing you with talk of double-blind tests. In short: cable reviews’ comments sections often descend into flame wars. There must be (?) a corollary to Godwin’s law that applies specifically to audiophiles: "As an online discussion on cables grows longer, the probability of someone insisting on ABX testing approaches 1."

I spent a short while explaining the aforementioned reasoning behind my anti-cable-review stance to Larry Love and Mike Morrow in Newport Beach last month. "If I don’t hear a difference, I’m calling it out", I said. "No problem – take your time", they grinned. They’d requested a review of their entry level power chord; something one might slap onto a thousand dollar integrated. "If it performed as promised, DAR readers would be REALLY interested in this," I thought.

The MAP1’s particulars: 12-gauge stranded silver-coated copper, two runs for each leg, teflon insulated, terminated by Wattgate connectors. US$159.

As the web copy runs, the MAP1 is "designed for medium current hungry power applications like power amplifiers but will work well in source applications."

Original owners enjoy this neat little bonus: "If you trip over your cable, if your pet eats your cable, if your child takes scissors to your cable, if your cable gets tangled in a sweeper, etc, we will repair or replace it for free. You only pay the shipping." Now, that’s what I call post-sale service.

With these kinds of system addendums you either hear a difference or you don’t. I did – no question.

I first hooked the MAP1 into the rear of Earle Weston’s EL34 Topaz integrated. Poor Earle – his stuff always seems to be knocking around when ‘deluxe’ power cables show up. I gave the Wadia 151PowerDAC Mini some Morrow Audio treatment too. The results? Smoother, less stressed. Think: a change from denim jeans to cotton pants or an increase in bed sheet thread count.

The AURALiC Vega then took some time with the MAP1. My conclusions tumbled down the same: more cleanly polished transients with an ever-so-slightly easier-breathing background. The MAP1 takes music for a shoulder massage, tenderizing (without lessening) micro-dynamic inflection. Results were even more arresting behind headphones. I spent a morning’s email-&-coffee hour with the Mytek Stereo192-DSD DAC + AKG K-702 and Sandwell District’s Fabric 69 mix. The Morrow fuel line saw the Mytek dig for more micro-detail, present it with clearer separation and kick harder/lower with bass. Had I simply nudged the volume pot during power chord change over? I hadn’t – wow.

The clincher: price context. Often one’s intended (power) cable spend might be better deployed on buying a better amplifier or DAC. At US$159 for Morrow Audio’s MAP1, that ain’t necessarily so. If you own something from the likes of Exposure, Rega, Creek – anything in the $1-2k amplifier bracket – this power cable is well worth a punt. Morrow Audio offers a 60-day home trial so you can carry out your own home demo. Or your own double-blind testing.

Me? I’m buying this MAP1 as well as a second for other ancillary gear.

See – I told you I don’t review cables.

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Solid Core: Using solid core wire removes the stranding distortion found in stranded wire designs. This eliminates the smearing effect, allowing much more information to pass through.

Small Gauge: Using a proprietary small gauge wire removes the skin effect distortions that are unavoidable in larger gauge construction. You will hear things in your music that you never heard before.

Individually Insulated: Insulating each strand of wire individually allows the signal to flow unhindered instead of jumping from strand to strand. Great detail in your music is achieved. The emotion of the music comes through.

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