Elite Grand Reference Power Cord

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Replace your stock power cords or upgrade. The improvements are amazing!


GENERAL INFORMATION: Price shown is for a 1 meter power cable. Other lengths and termination options are available through drop down boxes in the shopping cart. Complete information and other details can be found further down on this page.

"This cable now is on a tube pre-amp that is regarded as 'Class A' in both Absolute Sound and Stereophile and other regarded sources. It replaced a cord also regarded as "Class A". The prices are very similar, Meaning to my reference relatively expensive. I have replaced my source components I.C.'s with Morrow Elites so the pre-amp was the choice for the cord. I am obviously pleased with the Morrow I.C.'s and what they offer so these comments are to be on the power cord as much as possible.

Upon the cable switch it was obvious that something favorable had occurred. What was previously a reference quality pre-amp has now climbed upward a few steps. The previous cord while seemingly performing all its tasks in an exemplary manner was now being outperformed by the Elite power cord. Everything good just became more. It was all better....... and it was all great before. While the previous cord delivered the sound it had also acted as a sonic "equalizer" and buffer unbeknownst to me. The Elite let the pre-amp open up a good deal more in all the areas for which it was auditioned and purchased. It was like getting a bonus for something I did not know existed."
- Tracy H.



There are 24 runs of wire in the Elite Grand Reference Power Cord with the highest quality Furutech connectors. Our power cables use Military Grade Silver-coated Copper stranded wire in multiple runs for each leg. All insulation is high grade Teflon. Heads above the rest for an affordable price for this level of quality.

The Elite Grand Reference is the best power cable that we offer and has more runs of wire than is found in our other offerings. It is designed for any application including current hungry power amplifiers but will also enjoy amazing detail retrieval when used with the most delicate turntable or CD player.

The Elite Grand Reference, with many multiple runs of wire on each leg, allows excellent power transfer and low impedance to the component it is used for while providing the "blackest background" possible. The serious audiophile will enjoy the powerful bass, detail, the massive soundstage, realism and resolution retrieval that the Elite Grand Reference Power Cable offers.

The Elite Grand Reference comes standard at 1 meter length. Other lengths, including IEC options and break in service are selectable in the shopping cart.

What power cords would you recommend for my equipment?

Our full line of power cables will work for any component in a system. Just like our other cables, as you move up the line, we introduce more runs of wire in the cable structure. The Elite and Anniversary level adds the very nice Furutech AC plug and IEC.

Our general recommendation is as follows:

Power Conditioners: MAP3 - Anniversary, MAP2 for those on a limited budget.
Source Components: MAP1 - MAP3
Integrated Amplifiers & Receivers: MAP2 - MAP4, MAP1 for lower power units.
Power Amplifiers: MAP3 - Anniversary, MAP1 - MAP2 for lower power units.


PRICE $1899.00/ Each or 5 Easy Pay $379.80

Customization options available at checkout.

Cables Morrow Customers Have Replaced

Our customers have reported replacing these cables with the Morrow Audio line of cables. Are yours on the list? Nordost Red Dawns, Audience Maestros, Tara Labs ($2500.00), Kimber Select, Kimber Silver Streaks, Virtual Dynamic Master ($2873.00), Transparent Reference $9000.00, Anti-Cables, Audio Art IC-3, Reality Cables, DH Labs Silver Sonic, Monster Cables, Cardas Golden, Straightwire, Analysis Plus Oval One, Audioquest Diamondbacks, King Cobra, Transparent Plus, Audioquest Black mamba II, Purist Audio Maximus, Cardas Golden Reference, Stereovox balanced 600...


SSI Design Theory
Our Factory & Equipment We Use To Evaluate Our Cables

When it comes to audiophiles, musicians and home theater lovers making a sound decision, Morrow Audio affirms its reputation as one of the best audio cable and components companies in the world. This requires our products to meet rigorous standards that exceed industry trends and expectations. Every Morrow product is distinguished by its unique designs, attractive looks and detailed quality from the inside—out. Morrow is changing the audio cable world and our goal is simple; to turn heads, raise a brow and make listening perfect.

The Morrow Audio Factory
The Morrow Audio factory.

Beauty is beyond the surface. For Morrow, the beauty is in the wire. The difference from all others? We simply mold the design with our advanced SSI technology. Every individual customer order is hand-crafted to each Morrow customer’s desire by one of the finest technicians in the world. In fact, each product is individually autographed by its product development technician. We call them "artisans".

One of our "artisans" hand-crafting a cable.
One of our "artisans" hand-crafting a cable.

Designing and building cables is a delicate business, requiring just the right balance of design, gauge, wire type and dielectric—the very physics behind a phenomenal listening experience. This is why we use solid core, small gauge, individually insulated wiring in our cables. There are absolutely no stranded wiring here, which robs you of the opportunity to hear detail, 3D realism and experience all that is deserving for a profound listening experience.

Cable Evaluation Room
Product evaluation room.

We test our products only on the best equipment in the world in our listening and testing facility, insuring that whatever system our cables marry, they will provide realism, musicality and a great listening experience! Whether a customer needs speaker cables or phono cables, interconnects, digital or iPod cables, high-end guitar cables, studio cables, we have products for various budgets starting at $49 to our $4,000 Elite Grand Reference speaker cables. No matter the selection, we use solid core copper, silver coated, silver-soldered wiring and minimal insulation with the best selection of terminations from which to choose.

Hear for yourself. Select a Morrow product and try it for 60 days. You’ll be pleased knowing you made a sound decision.

Termination Options

We offer several configurations to meet your need. All options are selected in the shopping cart. Our Elite Grand Reference power cords come with the very well acclaimed Furutech Fi-50M and Fi-50 connectors. 20 Amp top of the line Furutech IEC also available. The Elite Grand Reference is the same price up to 1 meter. Other length options are selectable in the shopping cart.



Break-in Time & Service

Breaking in new equipment and speakers, including breaking in cables is a necessary and audible process. During this process, one might experience sonic changes: tonal shifts, lacking bass frequencies, harshness, soundstage limitations and other changes. We do not fully understand what happens, but it is real and has been experienced by many audiophiles. One should not be concerned about this process.

The good news is that once this process has passed, sonic bliss greets the audiophile with every listen. With our cables, one cannot stop listening to recording after recording. Many new and exciting things in the recordings are discovered, which were before masked and smeared over with the previous cables used.

We have provided a paper explaining the break-in process and what you will hear. In it are actual customer testimonials and what they heard at the different stages of break-in.

Break-in service is available, saving you the time and hassle of breaking in your cables. This allows you to avoid the "difficult stage" of the break-in process. This service is selectable as an option in the shopping cart.

Lifetime Warranty

At Morrow Audio you will discover a very unique warranty policy: If your cable ever breaks, for any reason, even abused, we will repair or replace your cable for free. If you trip over your cable, if your pet eats your cable, if your child takes scissors to your cable, if your cable gets tangled in a sweeper, etc, we will repair or replace it for free. You only pay the shipping. See the warranty policy here.

60 Day Return Policy

At Morrow Audio, we want you to have the proper time with our cables in your personal system. Unlike most companies who provide a 30 day return, we provide a 60 day return which allows you to experience the improvements that our design offers, un-rushed and on your timetable.

As you enjoy our cables in your system, you will experience a larger soundstage, greater musicality and realism with your music. For most, it is a jaw droppng experience from the very first hookup.

If you do not experience a profound improvement, return the cables for a full refund less shipping. At Morrow Audio, we stand by and are very proud of our products! We are eager for you to discover that you have made "A Sound Decision".

See the return policy here.

Everything good just became more. It was all better....... and it was all great before. While the previous cord delivered the sound it had also acted as a sonic "equalizer" and buffer unbeknownst to me. The Elite let the pre-amp open up a good deal more in all the areas for which it was auditioned and purchased. It was like getting a bonus for something I did not know existed.

Tracy Harbur