From our President & CEO, Mike Morrow...
Back on 9/1/2018 we started production with some improvements to our renowned SSI cable design. This page has been created for you to see the differences between the old and new designs.
If you purchased your cables on or after 9/1/2018, you have the new cable design.
The new design has been incorporated in the following cables: interconnects, speaker cables, speaker jumpers, REL subwoofer upgrade cable, Y cables, I-Pad and mini cables.
As for our pre-owned cable page, any that are of the new design there will have it so noted in the description.
1. Faster Production Time
Due to improved manufacturing processes, the time for orders will be much faster. Since making the public announcement about the new design, we expect a large amount of orders. Please check the time for orders page for an accurate order time during this period.
2. More Runs of Wire
We have added more runs of wire to each cable model. For instance, the MA1 interconnects, which previously had 2 runs of wire per channel, now has 8 runs of individually insulated wires per channel. The Anniversary speaker cables, which previously had 288 runs per channel, now have 1728 runs of individually insulated wires per channel! This provides amazing improvements in all areas of the sound: air, soundstage, musicality, realism, harmonic structure, etc. See Old & New Wire Counts
3. Progressive Smaller Gauge Individual Wires
As you move up the line, the gauge of the individual wires in the cable structure reduces. Smaller gauge individual wires result in less skin effect distortions.
4. Larger Total Gauge
The total combined wire gauge has increased for many models, providing lower impedance and improved signal transfer.
5. Improved Dielectric
We have greatly improved the dielectric (wire insulation) in the design by introducing cotton. Cotton has the lowest reflectivity of all dielectrics which reduces the "smearing" distortion found in others.
6. Lower Noise Floor
Our new manufacturing process insures a tighter, more uniform, internal wire weaving. The cables are quieter, rejecting more RFI than before. You hear deeper into the music, subtleties before unheard now come through with profound realism.
7. Solid Copper Instead of Silver Coated Copper
We no longer use silver coated copper wire, only solid copper wire for each individual SSI strand. The presentation is now smoother and more musical. You will re-discover recording after recording, hearing things you never heard before.
8. No Price Increase despite the increased level of performance and quality!
Want to know more about our SSI Cable Technolory? Click Here
How do They Sound?
Far better than the original design...
"The new designed MA5's you sent me are excellent. Far better than the original design MA5, with better bass and treble, clearer midrange, better soundstage and most importantly much improved overall musicality. So I am very pleased with the new design and will be keeping them. Many thanks for your help, I'm so pleased that you suggested I try your "newly developed cable" as compared to the old one, this is something special." Gary
All I can say is WOW...
"I got my new Morrow Audio speaker cables today. Thank you for sending me the updated model. All I can say is WOW! The whole frequency range is purer. Highs are crystal. The soundstage is excellent and the 3D effect is far improved. I am a happy boy today." Frank R
The finest cable I have heard...
"I have used many of Morrow’s cables through the years... Because of this experience, I believed that I knew what to expect from Mike’s latest creation. Let me tell you about the finest cable I have heard... From the first song on the first record, there was an added clarity. My friend, an avid music lover and system owner, was over at the time and we both noticed that words were much easier to understand..." Tom C