How our SSI Cable Technology improves your music...
SSI STANDS FOR...
S Solid Core Wire
S Small Gauge Wire
I Individually Insulated Strands.
Many people understand the importance of cables in their system, yet do not realize that the cables they have contain elements of poor design. These elements are causing major distortions which rob the music of life, realism and musicality.
90% of the cables out there, regardless of price or brand, add these distortions to the music. Let's explore this issue to discover if your cables contain these elements of poor design.
"I hooked the Morrow cables up and the improvement was dramatic! I replaced the AQ balanced cables from preamp to amp with the Morrow MA7 interconnects. I was floored! I was expecting some improvements, but not as substantial as this. I heard a wider and taller soundstage, incredible expansion of midrange (this was the greatest improvement of all). The highs and lows were more precise and there was a massive improvement of what I will call 3 dimensional aspect."- John Z
Morrow Audio cables differ in three major areas of design from most other popular and often expensive cables. These differences remove major distortions that are holding back your music. As you read about this below, you may discover that your cables have problems in these areas. You now qualify for a dramatic improvement in all areas of sound with the Morrow Audio line of cables.
"At one point, I just couldn't believe what I was hearing, it was wow, Wow, WOW! I am startled at times by the immediacy of the sound. Percussion is incredible with sharp, detailed attacks that allow me to hear every detail of what is going on. I love just listening to music and being able to trace every musical line in the orchestra. It's like having X-ray audio vision. I'm now starting to think that cables are the most important part of the system! Morrow Audio has opened up a whole new world. Fantastic stuff!" - Charlie H
The 3 major design flaws in popular cables...1. Cables That Use Stranded Wire:
Under the insulation of a cable, you will most likely find tiny bare wire strands all twisted together. This is called stranded wire. In stranded wire designs, the strands touch each other thousands of times at various points along the length of the wire, causing the signal to jump from strand to strand instead of flowing through a solid continum.
The results are phase distortions at each point where the strands come into contact, causing distortion of the signal; blurred imaging, lost soundstage cues, bloated and non-defined bass, etc. Details like the 3rd and 4th echo off the hall, subtle harmonics and depth are lost.
Unfortunately, all common box store cables that one can buy use stranded wire in their design. Likewise, the cables you found in the box with your equipment are stranded. If you have such cables in your system, you will hear a profound and dramatic improvement with our properly designed cables.
The most mentioned improvement is that the soundstage doubles or even tripples in size; left to right width and front to back depth is greatly increased. Some of our customers have even been able to identify in their recordings instrument brands and concert halls when using our cables, all of the harmonics come through to allow that.
The Morrow Audio Design:
Morrow Audio signal cables use ONLY solid core wire, NEVER stranded. This is the first "S" in our technology. We eliminate all stranded wire distortion effects by using only solid core wire. You will hear much more information in your music that was lost from the smearing effect that stranded wire produces.
Some of our models contain multiple runs of wire. They are mono strands, individually insulated from each other. In the case of our MA2 Reference interconnect, these multiple runs yield a more detailed sound. The speaker cables, out of power handling necessity, also contain these multiple runs of wire.
2. Cables That Use Large Gauge Wire:
Different frequencies tend to ride at various depths in the wire structure; the highs, mids and lows tend to separate which cause time and phase errors in the signal. This is commonly known as the "skin effect". When a large gauge wire is used, this problem is even greater, resulting in phase and timing errors. The soundstage is reduced, instrument timbre is distorted. See photo below...
The Morrow Audio Design:
Morrow Audio signal cables ONLY use a small gauge wire. This is the second "S" in our technlolgy. The different frequencies ride at the same plane in the wire, resulting in less phase and timing errors. A more accurate sound is the result. The soundstage is huge, instrument timber is accurate, it seems like the performers are in your room.
"I am listening to Famous Blue Raincoat by Jennifer Warnes. I've listened to this CD for 20 years. My system has never sounded like this. You promised and delivered! I didn't doubt your integrity, but have heard so many promises that just don't deliver. But now I am experiencing just beautiful sounds here. Lots of audio people can wax poetic on all this but I'm just going to say that the MA1 interconnects are working like I want it too; dramatic difference in all area of subjective analysis. You should be, and I think you are, proud of your products and design achievements!" - John B
3. Cables That Use Heavy Insulators:
Some cable designs use large cable jackets or even heavy insulators to insulate their cable.
Inside common cable designs are internal conductors with an extruded insulation of some sort. The insulation material is in close and immediate contact with the conductor along its entire length. One of these conductors might be in the form of a wire mesh that surrounds the center conductor, acting as a shield from RFI.
Wrapped around all this is the outer casing of the cable, made out of rubber, PVC, Teflon or some other material.
These insulation elements all form the dielectric of the wire, which has a tendency to absorb and release energy to and from the conductors. This occurrence produces a negative sonic affect; smearing of the signal and other distortions. The greater the number of insulating layers there are, the greater this distortion will be. The thickness of these layers is also a factor of concern, with thicker layers being the worst.
Have you ever heard of speaker cable lifts? They are little stands that lift the cables off the floor, improving the sound. The improvement comes by keeping the electrical field from reflecting back into the cable off the floor. Why then do cable manufacturers apply decorative mesh, thick insulations and other signal distorting elements in their design?
The Morrow Audio Design:
Morrow Audio cables DO NOT use heavy insulators. Each strand of wire is individually insulated from one another and incorporates a very thin insulation and are held together within a thin nylon mesh. This is the "I" in our technology. This allows the least amount of reflection back into the cable, retaining the quality of the music you love.
With the Morrow Audio cables, your music will flow unhindered, resulting in greater realism as well as a longer and more enjoyable listening session. Those who have have heard our cables describe it as a "Listening Experience".
"I'm never really sure how to explain what I hear in a way that's meaningful to others, but there is no doubt that your cables have brought a sense of transparency, scale, imaging, dynamics and detail to my system that I have never experienced before. They have given the sound of my system an injection of life without adding anything artificial or exaggerated. To put it simply, I hear more of the music, I feel more connected to the music and the messages the musicians are trying to convey is so much clearer. I wholeheartedly recommend Morrow Cables to anyone seeking better sound and I'll be adding to my Morrow arsenal by ordering speaker cables to connect my amp to my Troels Gravesen designed DTQWT speakers as soon as I can." - Michael B
Do you have a question about your existing cables or need advice about your audio system? We would love to help you. Please submit the form below.